Buy in season for healthy returns

The Healthy Returns campaign saw new advertising signs rolled out across the country, encouraging Aussie families to ‘buy in season for healthy returns’. By purchasing low-cost, in-season produce, Australian families contending with the rising cost of living can continue to eat well and save money.  

The Healthy Returns campaign is in direct response to a recent report by the Fruit and Vegetable Consortium, which found:

  •  91 per cent of Australians are not consuming the recommended 5+ servings of vegetables per day

  • 72 per cent of Aussies consider the cost of vegetables a major barrier to eating well

  • One in four Aussies admit to only eating a single serve of vegetables per day 

  • Only 9 per cent of children (aged 2–17 years) eat enough vegetables to nourish their growing bodies.

The Buy in season for healthy returns campaign was donated by OMA members as part of the industry’s National Health and Wellbeing Policy.

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