Healthy eating campaign drives action

The Better than you remember campaign was developed by Health and Wellbeing Queensland and Nutrition Australia, as part of a partnership with the Outdoor Media Association (OMA) and was in market for four weeks from 30 January to 26 February 2022 on Out of Home (OOH) signs nationwide.

The campaign encouraged Australians to rediscover and think differently about how they consume vegetables. The post-campaign survey, conducted by Shopper utilising their Shopper Study Survey platform, showed that the campaign was particularly memorable among parents with children under 15 years of age and also had a positive impact on their purchasing behaviour. The Dynata post campaign survey shows that OOH influenced and encouraged people to make positive changes.

The Better than you remember campaign was donated by OMA members as part of the industry’s National Health and Wellbeing Policy. Click here to read the media release.